The Japan pet care industry is expanding at a remarkable pace as the country’s falling birthrate reshapes consumer spending habits. Pets now outnumber children under 15 by more than two million, pushing brands once built around babies to pivot toward cats and dogs. This shift marks one of the clearest signs yet of Japan’s changing family structure. Background Japan has struggled with a shrinking population for decades, and the number of children in the country continues to decline every year. As families grow smaller, many households are choosing pets over…
Read MoreJapan Pet Care Industry Booms as Fur Babies Outnumber Infants
