Nike is facing one of the most difficult periods in its modern history. The world’s largest sportswear brand has lost sales, customers and market ground in recent years. The company now faces strong competition from fast-growing rivals. Nike once changed the sportswear industry. It now faces the challenge of defending its position as an established global brand. The company has started a major Nike Turnaround plan under Elliott Hill. The veteran Nike executive returned from retirement to lead the company. Recent financial results have offered some signs of progress. However,…
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