
Mattel partners with OpenAI to launch AI-powered toys and games
June 13, 2025 Article
Mattel announced a collaboration with OpenAI to create toys and games enhanced with artificial intelligence. The Barbie-maker expects to release its first AI-powered product later this year, aiming to revolutionize interactive play experiences. This partnership marks a significant step in integrating AI into the toy industry. Link to full details in comments below.
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