Hugo Boss Warns of Weakening U.S. and China Consumer Confidence, Shares Drop

Hugo Boss issued a cautionary outlook on Thursday, warning of a further decline in consumer confidence in the United States and China. The announcement sent the luxury fashion brand’s shares tumbling by as much as 5%. The company projected its 2025 sales to remain roughly in line with last year’s levels, signaling concerns about economic headwinds in key markets. This comes amid broader challenges in the luxury retail sector, where fluctuating demand and shifting consumer spending patterns continue to impact growth.