Rolex has increased its prices for 2025, with gold models like the Daytona and GMT-Master seeing notable jumps, driven by a 27% rise in gold prices last year. The hikes underscore Rolex’s enduring appeal as both a luxury item and an investment.

Explore how rising gold values are reshaping the luxury watch market and why Rolex’s gold timepieces remain a symbol of timeless elegance and exclusivity.